https://backlinecrm.com/blog/Guides for promoters, artists and booking agents.en-gb https://backlinecrm.com/blog/co-promoting-a-show-sharing-audiences/https://backlinecrm.com/blog/co-promoting-a-show-sharing-audiences/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsCo-promoting a show? How to share audiences legally under UK GDPR and PECR: joint sign-up forms, ticket buyer data, sharing agreements and who can email whom. https://backlinecrm.com/blog/door-check-in-best-practice/https://backlinecrm.com/blog/door-check-in-best-practice/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsDoor check-in best practice for gigs and club nights: staffing, scanning, ID checks, guestlists and problem tickets, plus how to use check-in data afterwards. https://backlinecrm.com/blog/ticket-platform-customer-data/https://backlinecrm.com/blog/ticket-platform-customer-data/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsHow to get your customer data out of ticketing platforms: what you can export, what consent covers, how to clean and import buyer lists, and mistakes to avoid. https://backlinecrm.com/blog/guestlist-management-for-promoters/https://backlinecrm.com/blog/guestlist-management-for-promoters/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsGuestlist management for promoters: how to set limits, allocate places, set cut-offs and track who turns up, so free entry stops costing you ticket sales. https://backlinecrm.com/blog/repeat-attendance-for-promoters/https://backlinecrm.com/blog/repeat-attendance-for-promoters/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsHow to get ticket buyers to come back: capture their details, follow up after the night, reward regulars with first access and track repeat attendance. https://backlinecrm.com/blog/how-to-sell-out-a-club-night/https://backlinecrm.com/blog/how-to-sell-out-a-club-night/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsHow to sell out a club night: a week-by-week 6-week plan covering presales, tiered pricing, street teams, email and SMS, and the final push before doors. https://backlinecrm.com/blog/presale-codes-explained/https://backlinecrm.com/blog/presale-codes-explained/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsPresale codes explained: what they are, how to set one up, how long a presale should run, who to give access to, and the messages that turn it into sales. https://backlinecrm.com/blog/street-team-marketing-for-events/https://backlinecrm.com/blog/street-team-marketing-for-events/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsStreet team marketing for events: how to recruit reps, give each one a tracked referral link, set fair rewards and keep them selling right up to the night. https://backlinecrm.com/blog/event-marketing-timeline/https://backlinecrm.com/blog/event-marketing-timeline/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsAn event marketing timeline for gigs and club nights: what to send before, during and after on-sale, by week, with the right channel for each message and day. https://backlinecrm.com/blog/ticket-sales-slow-what-to-do/https://backlinecrm.com/blog/ticket-sales-slow-what-to-do/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsTicket sales slow with two weeks to go? 12 practical things promoters can do in the final fortnight, from messaging past attendees to group deals and texts. https://backlinecrm.com/blog/waitlists-for-sold-out-shows/https://backlinecrm.com/blog/waitlists-for-sold-out-shows/Wed, 28 Oct 2026 09:00:00 GMTSelling ticketsHow to run a waitlist for a sold-out show: capture demand, release returns fairly, avoid touts, and turn everyone who missed out into buyers for next time. https://backlinecrm.com/blog/subject-lines-for-event-emails/https://backlinecrm.com/blog/subject-lines-for-event-emails/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsApp40 subject lines for gig and event emails, from announcements and presales to final tickets and post-show follow-ups, with notes on why each one works and when. https://backlinecrm.com/blog/marketing-automation-for-events/https://backlinecrm.com/blog/marketing-automation-for-events/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppMarketing automation for events: the 5 automations every promoter should set up, from welcome emails to post-show follow-ups, with triggers, timing and tips. https://backlinecrm.com/blog/email-marketing-for-music-promoters/https://backlinecrm.com/blog/email-marketing-for-music-promoters/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppEmail marketing for music promoters: build a consented list, set up your domain, plan the emails that sell tickets, segment fans and measure what works. https://backlinecrm.com/blog/email-vs-sms-vs-whatsapp-for-gigs/https://backlinecrm.com/blog/email-vs-sms-vs-whatsapp-for-gigs/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppEmail vs SMS vs WhatsApp for gigs: how each channel compares on cost, reach, speed and consent, and which to use at each stage of selling tickets to a show. https://backlinecrm.com/blog/gig-announcement-email-template/https://backlinecrm.com/blog/gig-announcement-email-template/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppGig announcement email templates for every stage: announcement, presale, on-sale, final tickets, know before you go and sold out, plus tips on what sells. https://backlinecrm.com/blog/how-often-to-email-fans/https://backlinecrm.com/blog/how-often-to-email-fans/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppHow often should you email your fans? Practical frequency guides for promoters and artists, warning signs you are sending too much, and how to send more safely. https://backlinecrm.com/blog/segmenting-your-fan-list/https://backlinecrm.com/blog/segmenting-your-fan-list/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppHow to segment your fan list by city, genre, spend and attendance, so every email, text and WhatsApp reaches the fans most likely to buy a ticket. https://backlinecrm.com/blog/sms-sender-id-uk/https://backlinecrm.com/blog/sms-sender-id-uk/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppAlphanumeric sender IDs in the UK: how to send texts from your own name, the 11-character rules, why people can't reply, opt-outs and choosing a good name. https://backlinecrm.com/blog/sms-marketing-for-events-uk/https://backlinecrm.com/blog/sms-marketing-for-events-uk/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppSMS marketing for events in the UK: the PECR consent rules, soft opt-in, opt-outs, when to text, character limits and how to keep campaign costs down. https://backlinecrm.com/blog/whatsapp-marketing-for-events/https://backlinecrm.com/blog/whatsapp-marketing-for-events/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppWhatsApp marketing for events: the UK consent rules, Meta's opt-in and template policies, broadcast lists, Channels and the API, and messages that sell tickets. https://backlinecrm.com/blog/email-deliverability-for-musicians-and-promoters/https://backlinecrm.com/blog/email-deliverability-for-musicians-and-promoters/Wed, 28 Oct 2026 09:00:00 GMTEmail, SMS & WhatsAppWhy your emails land in spam: SPF, DKIM and DMARC explained in plain English for musicians and promoters, plus the Google and Yahoo bulk sender rules from 2024. https://backlinecrm.com/blog/custom-audiences-for-events/https://backlinecrm.com/blog/custom-audiences-for-events/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceHow promoters use Facebook and Instagram custom audiences to sell tickets: which lists to upload, lookalikes, exclusions and the UK GDPR points to get right. https://backlinecrm.com/blog/fan-signup-form-ideas/https://backlinecrm.com/blog/fan-signup-form-ideas/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceFan sign-up form ideas that convert at gigs, online and on Instagram: which fields to ask for, consent wording, headline examples and where to put your forms. https://backlinecrm.com/blog/landing-page-for-a-gig/https://backlinecrm.com/blog/landing-page-for-a-gig/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceHow to build a landing page for a gig or tour that sells tickets and collects sign-ups: what to include, page states from presale to sold out, SEO and tracking. https://backlinecrm.com/blog/build-an-email-list-as-a-musician/https://backlinecrm.com/blog/build-an-email-list-as-a-musician/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceHow to build an email list as a musician: where to collect sign-ups, what to offer fans, how to stay legal in the UK, and what to send once they have joined. https://backlinecrm.com/blog/link-in-bio-for-musicians/https://backlinecrm.com/blog/link-in-bio-for-musicians/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceLink in bio for musicians: what to put there, how to order your links for releases and tours, and how to track clicks, sign-ups and ticket sales from each one. https://backlinecrm.com/blog/pre-save-campaigns/https://backlinecrm.com/blog/pre-save-campaigns/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceHow pre-save campaigns work, what data you really get, and how to turn pre-savers into email fans you can reach on release day and for every show after. https://backlinecrm.com/blog/qr-codes-at-gigs/https://backlinecrm.com/blog/qr-codes-at-gigs/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceHow to use QR codes at gigs to collect fan sign-ups: sizing for screens and posters, where to place them, what to say from stage and how to track every scan. https://backlinecrm.com/blog/instagram-comments-and-dms-to-ticket-sales/https://backlinecrm.com/blog/instagram-comments-and-dms-to-ticket-sales/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceHow promoters turn Instagram comments and DMs into ticket sales: keyword campaigns, DM reply templates, capturing consent and following up to sell. https://backlinecrm.com/blog/own-your-audience-musicians/https://backlinecrm.com/blog/own-your-audience-musicians/Wed, 28 Oct 2026 09:00:00 GMTGrowing your audienceWhy musicians need to own their audience: what it means, why followers and streams aren't enough, and a 30-day plan to start building a fan list you control. https://backlinecrm.com/blog/tour-marketing-plan-independent-artists/https://backlinecrm.com/blog/tour-marketing-plan-independent-artists/Wed, 28 Oct 2026 09:00:00 GMTFor artistsA tour marketing plan for independent artists: routing around your fans, city-by-city emails, working with local promoters and rescuing slow-selling dates. https://backlinecrm.com/blog/find-your-superfans/https://backlinecrm.com/blog/find-your-superfans/Wed, 28 Oct 2026 09:00:00 GMTFor artistsHow to find your superfans in your fan data using attendance, spend, engagement and referrals, with a simple scoring method and what to do next. https://backlinecrm.com/blog/electronic-press-kit-epk/https://backlinecrm.com/blog/electronic-press-kit-epk/Wed, 28 Oct 2026 09:00:00 GMTFor artistsHow to make an EPK (electronic press kit) that promoters and bookers actually read: what to include, what to leave out, the best format and how to send it. https://backlinecrm.com/blog/promote-your-first-headline-show/https://backlinecrm.com/blog/promote-your-first-headline-show/Wed, 28 Oct 2026 09:00:00 GMTFor artistsA practical plan to promote your first headline show: choosing the room, pricing, a six-week timeline, using your fan list and filling the venue on the night. https://backlinecrm.com/blog/release-week-email-plan/https://backlinecrm.com/blog/release-week-email-plan/Wed, 28 Oct 2026 09:00:00 GMTFor artistsA release week email plan for independent artists: what to send before, on and after release day, with example subject lines and how to avoid annoying fans. https://backlinecrm.com/blog/merch-table-fan-data/https://backlinecrm.com/blog/merch-table-fan-data/Wed, 28 Oct 2026 09:00:00 GMTFor artistsHow to run a gig merch table that sells more and captures fan details: layout, pricing, card payments, bundles, QR sign-ups and getting consent right. https://backlinecrm.com/blog/artist-settlement-statements/https://backlinecrm.com/blog/artist-settlement-statements/Wed, 28 Oct 2026 09:00:00 GMTFor agentsArtist statements explained for booking agents and artists: how commission, expenses and show settlements add up to a payout, with a worked example. https://backlinecrm.com/blog/holds-offers-and-confirmations/https://backlinecrm.com/blog/holds-offers-and-confirmations/Wed, 28 Oct 2026 09:00:00 GMTFor agentsHow holds, offers and confirmations work in live music booking: first and second holds, challenges, releases, what an offer needs and when a date is confirmed. https://backlinecrm.com/blog/booking-agent-invoicing/https://backlinecrm.com/blog/booking-agent-invoicing/Wed, 28 Oct 2026 09:00:00 GMTFor agentsA practical guide to invoicing as a booking agent in the UK: deposits, balances, commission, who invoices whom, payment terms and the VAT questions to check. https://backlinecrm.com/blog/live-performance-contract-clauses/https://backlinecrm.com/blog/live-performance-contract-clauses/Wed, 28 Oct 2026 09:00:00 GMTFor agentsThe live performance contract clauses that matter most for UK gigs: fee and deal, deposits, cancellation, radius, rider, merch, recording and settlement. https://backlinecrm.com/blog/advancing-a-show-checklist/https://backlinecrm.com/blog/advancing-a-show-checklist/Wed, 28 Oct 2026 09:00:00 GMTFor agentsA complete show advancing checklist for agents, tour managers and artists: timings, production, hospitality, travel, guestlist, merch and settlement to confirm. https://backlinecrm.com/blog/tour-routing-basics/https://backlinecrm.com/blog/tour-routing-basics/Wed, 28 Oct 2026 09:00:00 GMTFor agentsTour routing basics for UK tours: anchor dates, drive times, weekend markets, radius clauses and days off. A step-by-step method for agents and DIY artists. https://backlinecrm.com/blog/booking-agent-crm/https://backlinecrm.com/blog/booking-agent-crm/Wed, 28 Oct 2026 09:00:00 GMTFor agentsWhat a booking agent CRM should actually do: roster, holds, offers, contracts, advancing, invoices and artist statements in one place. A practical checklist. https://backlinecrm.com/blog/pecr-marketing-consent-uk/https://backlinecrm.com/blog/pecr-marketing-consent-uk/Wed, 28 Oct 2026 09:00:00 GMTData & complianceWhen you can send marketing emails and texts in the UK: PECR consent rules, the soft opt-in explained, service messages, WhatsApp and keeping consent records. https://backlinecrm.com/blog/gdpr-for-music-promoters/https://backlinecrm.com/blog/gdpr-for-music-promoters/Wed, 28 Oct 2026 09:00:00 GMTData & complianceGDPR for music promoters and artists in plain English: what counts as personal data, lawful bases, privacy notices, fans' rights, sharing and security. https://backlinecrm.com/blog/how-long-to-keep-fan-data/https://backlinecrm.com/blog/how-long-to-keep-fan-data/Wed, 28 Oct 2026 09:00:00 GMTData & complianceHow long to keep fan data under UK GDPR: there's no fixed period, so here's how to set retention periods for mailing lists, guestlists and tax records. https://backlinecrm.com/blog/unsubscribe-and-stop-handling/https://backlinecrm.com/blog/unsubscribe-and-stop-handling/Wed, 28 Oct 2026 09:00:00 GMTData & complianceHow to handle unsubscribes and STOP replies for email, SMS and WhatsApp: what the UK rules require, suppression lists, messy replies and stopping re-imports. https://backlinecrm.com/blog/spreadsheet-vs-crm-for-promoters/https://backlinecrm.com/blog/spreadsheet-vs-crm-for-promoters/Wed, 28 Oct 2026 09:00:00 GMTGuidesSpreadsheet vs CRM for promoters: what a spreadsheet does well, the signs you've outgrown it, and how to move your contacts and consent into a CRM safely. https://backlinecrm.com/blog/what-is-a-music-crm/https://backlinecrm.com/blog/what-is-a-music-crm/Wed, 28 Oct 2026 09:00:00 GMTGuidesWhat is a music CRM? A plain-English definition, what it does for promoters, artists and agents, and how it differs from an email tool or a ticket platform.